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Corporate strategy

strategy

ACT corporate strategy

  • ACT aims to facilitate 3 basic issues for its customers:
  • Products with best quality.
  • Stock availability.
  • The best prices.
  • ACT corporate strategy is executed through 2 main channels:
  • The retail channel: ACT carries out its retail sales strategy through expanding its stores network coverage all over Egypt. Currently ACT has its own stores located at different locations in Egypt:
      • Gesr Al Swiss
      • Haram
      • Ourabi
      • Alexandria
      • Hurgada
      • Sharkeyia –Zagazik

ACT is planning to open more stores to increase its market penetration and fulfill market requirements.

  • The corporate channel: through dealing with the biggest Aluminum and Glass contracts in Egypt to cover medium and mega projects all over Egypt.